Ontario dream-pop star shares swooning video for recent album highlight
Just over a month ago, Ontario dream-pop artist Ellis released her breathtaking debut LP Born Again, one of the best albums of the year so far. In addition to that record’s tapestry of swoony lo-fi crescendos and heart-on-your-sleeve vigor, she’s shared spellbinding music videos for previous singles “Fall Apart” and “Embarrassing.” Today she’s adding to that collection with the moving and visually arresting clip for Born Again highlight “pringle creek.”
Directed with a deft cinematic touch by Justin Singer, “pringle creek” captures grainy cell phone footage interspersed with an array of crisp, stunningly photogenic camerawork. Here, Ellis recounts falling in love in nearby Whitby, Ontario as she and a new love drive around the rural town soaking in haunting nature views and gorgeous sunsets. There are several incredible frames capturing Ellis in her element: strumming her guitar in front of a beautiful, vast grass field, posing meditatively at the edge of an aqueduct-like tunnel, standing in a circle of flowers as the camera spins 360 degrees above her, and holding hands with her beau in the sunset while flashing matching rose tattoos.
According to Ellis though, the clip was originally shot for a previous version of the song. After the original was scrapped scrapped, the video almost never saw the light of day.
“I loved the way [the video] turned out, so when I decided not to release the song as planned I felt really sad about letting go of the video,” Ellis explained. “When I went into the studio to re-record the song, I was adamant about keeping the same bpm as the original recording so that we could still use the video we had made. It feels like forever ago that we filmed this, but it brings back really nice memories for me and maybe it will bring you some nice feelings too.”
Ellis’ Born Again is out now via Fat Possum. You can purchase it HERE, and watch the video for “pringle creek” below: