What's the deal with Uniqlo 5th Ave?

Walter Pearce

Uniqlo fifth avenue nyc

Maybe Godzilla's in there?

Everyone knows the internet is the best place to go when there's a mystery. Just a few weeks ago Metafilter users solved a decades old family mystery, and who could forget when Four Tet led us to believe he was Burial? Now, something weird is going on at the Uniqlo 5th Avenue store, and of course, the internet is trying to figure it out.

Uniqlo's 5th Avenue Store, which is the company's U.S. Flagship, has been covered and plastered with the hashtag #SPRZNY. They've posted this suggestive video, but otherwise, have offered little-to-no hints as to what the hashtag means. Uniqlo shoppers have taken to Twitter to guess everything from “more acessories?” to “cocktails?” As of now, the mystery remains unsolved, and the second floor of the store remains closed. What do you think it means?

Tags: , , , ,

 
Impose Main

image_of_WHY_in_concert

Sign up for the IMPOSE Entertainment Email Newsletter

powered by ArcaMax

Updates sent straight to your inbox, YOU DONT HAVE TO LIFT A FINGER

x
people_at_concert

Sign up for the IMPOSE Entertainment Email Newsletter

powered by ArcaMax

Thousands of your peers have already signed up.

So what are you waiting for?

x