Kindness – “Hard to Believe”

Myles Hunt

Rising pop star oozes soulful vibes on latest single off forthcoming LP

More solid music is well underway this season thanks to Kindness (Adam Bainbridge). The musician will be gracing the airwaves yet again with forthcoming third album Something Like a War – out September 6th via Female Energy. Collaborations with Robyn, Jazmine Sullivan, Seinabo Sey and Cosima add onto the musical camaraderie to come. Kindness will commence a global tour in late 2019 with a fresh live band to bring Something Like a War to the hungry masses.

His latest single, “Hard to Believe” featuring Jazmine Sullivan, is an ideal treat for devoted music fans who have yet to jump onto the Kindness bandwagon. It’s a somber crawl into the dreamscape of this track. Vocals ooze through with a soul vibe that captivates from the inception. A beat leaps in and the song takes off from there with absolute pleasure. Kindness is keen with the vocal pairing with Jazmine, and the duet is majestic. Listeners will surely sway back and forth in the rain to this tune. Rhythm and blues are key foundations to this catchy vision of pop stardom. A trance towards the end brings it all full circle, capturing the listener’s imagination without any hope or desire for an escape. Kindness has struck gold once more and fans shall rejoice! Listen to “Hard to Believe” below via Bandcamp.

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