Montreal-based six-piece lovesick-warped pop group The Submissives is revving up for the release of their upcoming masterpiece Do You Really Love Me? The first song from the upcoming album premiered over at Noisey recently, and we have the follow-up video premiere for “This Hum” exclusively on IMPOSE.
Filmed by Zale Burley and edited by Rodna Howart, “This Hum” stars none other than The Submissives’ very owen Deb Edison. Singing of a love gone wrong, the video starts off innocently enough. Walking around in the outdoors, gathering flowers and laying in the brush wearing all white, complete with lace white gloves. Her ensemble almost feels like a symbol of purity. Then she begins transferring building supplies and starting to hammer nails into 2x4s, giving herself a pretty painful wound and everything gets bloody and hazy. The video is a jolt of reality (blood) amongst a cloud of wishful thinking (snow white in the wilderness). We dig its uniqueness and departure from this summer’s ever-growing list of feel good tracks. Because you don’t always feel good.
In the end, you can assume the best or the worst. Although it is open to interpretation (After all, is that a shot of her walking away unscathed, or a flashback to when she wasn’t in any physical pain?) the last line weighs heavy, admitting “I’m free from your hypnotic curse” as everything slowly fades to black.
Do You Really Love Me? is out on cassette & digital on sept 9th.
