German alt pop duo brings hypnotic rhythms & desolate visuals on haunting new single
Building on the success of previous singles “Hiatus” and “Lucky Dancer,” ÄTNA‘s latest “Major Love” showcases their ability to blend hypnotic rhythms with dynamic, atmospheric production.
The music video for “Major Love” is as captivating as the song itself, highlighting the duo’s commitment to addressing critical issues like natural disasters and sustainability. Filmed spontaneously during a road trip through neglected areas of America, the video features the haunting imagery of abandoned oil rigs and the vast, open sea. This visual narrative complements the song’s themes of escape and exploration, adding a profound layer of meaning to the already rich audio experience.
“After our appearance at the SXSW Festival in Austin, we embarked on a road trip through neglected areas of America that had been left to languish as a result of natural disasters. We spontaneously decided to stay and learn more about the people and their history,” they shared. “With the oyster diver, we finally decided to shoot a live video on the open sea in front of a ‘graveyard’ of abandoned oil rigs. We’ve always enjoyed shooting one-shot videos of our live performances, but this one was the most challenging in the blazing sun and the dizzying rocking of the fishing boat!”
ÄTNA’s unique blend of modern electronic elements with introspective lyrical content yields a track that is both engaging and thought-provoking. Their inventive approach to alternative pop, marked by stylistic shifts and surprises, showcases a duo with a unique approach to their creative task. You can check out the haunting music video for “Major Love” below.
