William Gibson is one of those guys that's so far ahead, no one realizes how far ahead he is until he has lapped us all again. In one of his books from about 10 years ago, he addresses cool hunting. In another one he talks about GPS positional mapping of experiences (or I think that's what it's about).
I'm not sure what that means but it'll take me until next Wednesday to figure it out.
Now, Gibson has more of an audience about the possibilities of our future rather than a focus on his actual writing. Here are a few selected bits of what he's saying about Zero History from around the interwebs.
On why he chooses certain objects to appear:
I myself have wondered why I do that — why I depict a universe of
man-made objects, with people walking among them (laughs). My best
answer is that it’s the way I perceive things. And I also suspect that
the narratives of objects are more available to us when the objects
themselves have become slightly decrepit. So I think my interest in old
things, and worn things, isn’t about nostalgia in any conventional
sense; it’s about the revelation of the narrative of how that object
came to be in the world, and what it once might have meant to someone. (via Maud Newton)