Major label rap-rock outfit Death Grips released the song “Birds” last night in the late hours, with the absence of an accompanying public relations blast or press announcement. After maligning one major label in a very public scrabble, and one major festival in their negligence to arrive, many assumed the Death Grips hi-jinx would come to an end with the launch of their own major label-funded imprint, Thirdworlds. Drumming up awareness for their label and for their brand of boisterous, avant hip-hop, every page in the DG book seems torn from a junior publicist's beginner's manual. But as they say in the biz, no publicity is bad publicity, and Death Grips show no signs of ceasing their consumer-conscious antics. The only question that remains is, as their own bosses, do they have the balls to screw themselves? Or is this all just for the Birds?
