Duck Down Records has been signing exclusive licenses left and right (with ESPN and the… History Channel?), but the ink drying on their YouTube deal is, in the eyes of co-owner Dru Ha, a sign of video's digital renaissance in an era of escalating production costs and limited access for television. Some wise words:
“A few years ago we were phasing videos out, because there were so few outlets for them to air, that it did not justify the expense. Today, we again have a reason to make videos, and while national TV networks like MTV and BET may not offer us coverage, YouTube allows us to put our visuals in front of millions of people. It definitely levels the playing field and gives us a voice.”
Their YouTube channel features videos alongside studio visitation rights, radio freestyle sessions, and re-runs of Cribz.