Flatbush Zombies, “MRAZ”

We know how to make brass monkey, OE mixed with orange juice. But, what's going on in Flatbush Zombies' video for "MRAZ"? Is Electric Kool-Aid a real thing and not just a hundred dollar phrase invented by Tom Wolfe? Do we sound like squares asking this question? Does it help if we are willing to try it?

Flatbush Zombies' "MRAZ" is off their upcoming mixtape Better Off Dead.