Pop boss EL MAR (aka Joey Primero) dropped the single “You’d Know Today” featured off of the forthcoming debut album. This is working-class special pint & a shot for all the jukebox queens out there turning down the so-called drugstore kings. Borrowing from 70s album pop icons, art pop débutantes & transgressive outlaws; EL MAR courts the bad sides of the beaches rolling with derelicts decked out in designer-ripped denim.
EL MAR’s “You’d Know Today” for a moment resembles a certain cult 60s NYC group right before Primero & company cast the track into an event that you could shake a tambourine along with for forever. Confessions of tried patience & disinterest are heard in the confident refutations in lyrics like “if you wanna love me you’re too late…” The track has that going for broke spirit where everyone is casting their chips in and living up the night and the hedonistic vibe of that arrangement.
Joey Primero provided the following exclusive introduction to the new EL MAR single:
“You’d Know Today” is the first song I ever wrote on the ukulele about two years ago and it is off of EL MAR’s forthcoming debut album. It’s not about new love, it’s about once you’ve found your match and wondering what’s next in the relationship. It is very much questioning marriage—am I ready? Are you even interested? It’s somewhat of a plea and also my way of saying take what’s on the table or leave me be.