With complete disregard for
vowels, the new line is called Bhldn, which, for the fill-in-the-blank-challenged,
translates to “beholden”. The collection will be unveiled on the Bhldn website
Monday, February 14.
While you can’t see much more
than a swath of texture on the current website, what you can see has
the potential to be quite pretty. The audio choice, on the other hand, sounds
curiously like one of those twirling ballerina jewelry boxes you had in the second
grade, lending credibility to that whole “extended
adolescence” theory.
