Advertising that an album took under a week to record should be carefully considered beforehand: it either plants a seed of doubt, or of mystique in listeners who'd like to think their favorite bands are putting in work. In London trio Hatcham Social's case, we are certainly dealing with the latter, owing to the quality of their newest (third) album, coming out soon. They share a level of creative intricacy with clear influences of The Velvet Underground and The Kinks, among others. But that they privilege DIY methods over more expensive sorts does not go unnoticed, or unappreciated. In one track off the album, “Confessions Of An English Opium Smoker,” their poppy lo-fi sound is particularly impressive. They eschew cheap thrills and flash in favor of simple melodies and energetic but non-overpowering guitars, echoing here and there.
Cutting Up The Present Leaks Out The Future will be available Febraury 3 on O Genesis Records. Stream the track below.