Kurt Vile parade to march through Philly on Saturday, 3/30

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Philadelphians love parades and riots just as much, if not more, than they love soft pretzels and underdog sports stories. One very smart man by the name of Tom Scharpling (the host of WFMU's “Best Show”) intends to market on that love by hosting a parade in honor of Kurt Vile this Saturday, March 30. Kurt Vile's latest record, Wakin On A Pretty Daze, is set to release with Matador on April 9, and following up the adorable video previewing a new song and showing his dancing daughter, this promotional cycle is the best and most heartwarming we've seen in a while.

If you want to attend the parade, you can RSVP to kurtvileparade@gmail.com for the time and location. I'll be there, so come find me. I'll be wearing my Mummers best.

Here's the adorable video for “Never Run Away.” If you're feeling it, you can preorder Kurt Vile's record here.